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Dead Honest (The First)
The Story Behind the Design
This was the first design we ever made. A skull with Dead Inside written across it. At first glance it looks dark, but for us it was about honesty.
We didn’t want to pretend. Everyone has days where they feel empty, worn down, or just not themselves. The skull became a way of saying it out loud instead of hiding it.
What It Stands For
A skull is bare — nothing to hide behind.
Dead Inside isn’t a joke, it’s a truth a lot of people carry.
Making it our first drop meant saying: this brand is about real feelings, not fake ones.
Why We Keep It
The Skull Design reminds us where we started. It’s not about being edgy for the sake of it — it’s about starting a conversation. Every time someone asks what it means, it opens the door to talk about mental health, and that’s the whole point.
Our Collection
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